What have you learnt from your audience feedback?
While completing my A2 Media coursework i recieved feedback on my work throughout. The first piece of coursework i recieved was on the idea of the basic plot of my film and my blog. recieved mainly positive feedback about the layout and idea, also how they feel i could make it effective towards my target audience. However, that i could need to do more research on horror and thriller films to get an more in-depth idea of how to improve my idea itself.
I also recieved various feedback on my ancillary tasks from both my peers and lecturer, i found this overly helpful as i feel it helped me improve massively. Firstly i created the poster on the left hand side of the screen, how're the feedback i recieved was mainly negative due to the title, 'Hear My Cry' being too small therefore it wouldn't stand out to my target audience and other horror posters, also the colour scheme is dull and looks unprofessional. However, i then modified my poster into the one on the right hand side of the screen. I opted to completly change it and go with a dark background with a beam of light to represent the light the young girl is trying to reach for which is the after life but can carry on till she gets justice. Posters usually contain a main model at a medium/close-up point of view shot to catch the audience eye, therefore i resulted in following this particular convention and using dark makeup to empathize the horror genre for the audience, i also modified the style of the title to a hand written one to make it feel more scary for the audience to look at when viewing my poster. I also created a basic colour scheme of mainly black, white and red. i done this so people are able to easily regconise my film but also to make it look professional. I recieved mainly positive feedback on this particular poster, like they thought the colour scheme was overly effective and the layout was appropriate as it is basic and stands out. Alternatively i did recieve some negative feedback on the image as it was cut out on photoshop they believe the edge of the model is sharpe and looks unrealistic. Taking into accord all of the feedback i recieved i then modifed my poster for a final time into the final product. I reieved all positive feedback about how effective the image and concept behind the main image was, also that it looked very professional and they would want to go and see the film at the cinemas. This made me feel happy and proud of myself as i tried extremely hard.
I also created a magazine front cover featuring my film, 'Hear My Cry'. The first product i created was the image on the left hand side of the screen. I again, similar to my poster recieved mostly negative feedback as i opted to use the same image as my poster and especially my lecturer thought this was uncommon on a film magazine front cover as they often change the image, also they thought the image wasn't very effective towards the target audience, i did recieve some positive feedback about this specific piece which was the layout of the front cover looked rather professional. After taking into account both the positive and negative feedback i modified my magazine cover into the one on the right. I changed the main image into a close-up point of view shot so the audience feel threatened in a way, but also like she is looking directly at them for help, giving them an indicating of the basic plot of the narrative. I chose a black and white effect as it relates to the horror genre and make it feel more scary to look at. Everything else like the colour scheme, layout and sub-heading i kept the same as i recieved positive feedback on those. Once i done the changed my feedback was again all positive as they found it looked very realisitic and effective, saying they would want to buy the magazine itself. I particulary recieved positive feedback on this specific image as it creates suspense and tension for the audience.
I interviewed various members of my target audience to get mixed feedback to represent what they found effective, how i could improve if i was to do this particular task again but also inital opinions on setting and characters. I asked them various questions like;
- What genre do you think my products are?
- What makes you think this?
- How have I met your expectations of this genre?
- Have I used archetypal characters successfully?
- How do you feel when you watch the trailer?
- How effective is the setting?
- How effective is the title of my trailer, 'Hear My Cry'?
- Was the print work relevant to the film itself?
- What was your favourite piece of my coursework the poster, the magazine cover or the film trailer?
Below is a clip of one of my target audience answering the questions I asked...
I asked some of my target audience to write one word on a piece of paper to describe their personal opinions on the whole of my coursework including the poster, magazine cover featuring my film and the film trailer of 'Hear My Cry' and these were the results i received which were all positive...
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