Sunday, 14 April 2013

Q1 Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product uses various forms and conventions of a real media as i have incorporated the 'Blumler and Katz' theory, 'uses and gratifications' as i personally believe the use of personal identity and personal relationships can closely link to my horror/thriller trailer, 'Hear My Cry'.You will often find this specific theory in other horror/thriller films such as J. Miles Dale and Barbara Muschietti 'Mama' released in 2013 and James G. Robinson 'Dream House'.
The use of the conventions 'personal identity' and 'personal relationship', in my particular film it allows the audience to create relationships with various characters featuring in my film in means of an escape, but also form an identity. This may happen because of various reasons such as a viewer being able to relate and being able to sympathise, due to a personal experience that may have occurred in their life. For example a viewer who has been bullied both mentally and physically during school, will sympathise with the main character in my film, 'Hear My Cry' as she is victimised throughout her whole childhood both by her peers at school and by her drunken father back at home. However, my aim in the trailer is to promote the significance of bullying and the consequences.
 Another convention in my film is 'The (magical) helper', from 'Propp's Theory', this is a character who helps the hero in a particular quest. This is
shown by 'Jessica Chastin' in 'Mama' as she helps the hero of the film save the two young girls from the villian, Mama. In my case, it is the young girl who is murdered seeking justice by finding out and getting her murderer caught so she can finally leave to go to the afterlife. I personally find these conventions significant and effective in a horror/thriller film, as without them, the film itself wouldn't be as exciting and create thrills for the audience when watching. I also intertextually linked the two young female characters, for example the popular female (Emily) who has a wide variety of friends and is a typical 'Final Girl' which includes the characteristics such as intelligent, blonde, innocent and everyone basically loves her, which is juxtaposed to her best friend (Annie) who is bullied by her fellow peers at school due to being a social

outcast for her 'geeky' looking appearance. I also included forms and conventions from films such as 'Lovely Bones' where the villain murders the main female protagonist without targeting anyone close to her, so it is more direct  and scary as it makes the audience question why. However, this links into the name of my film, 'Hear My Cry' as she feels isolated and seeks help from her only best friend.
I took a lot of consideration while actually choosing the cast members and deciding what costume they should wear as I wanted to connote the ideology of the stereotypical characters within a horror/thriller film following the typical conventions. I resulted in using causal  everyday clothes to make the trailer feel more realistic towards the target audience, but also like the murderer is unexpected. My media product also uses forms and conventions from 'The cabin in the woods', this is when Annie is in the forest and is murdered, this occurs to the character (Anna Hutchinson) from 'The Cabin in the Woods' when she present in the forest when murdered.
The binary opposition, of (Anna Hutchinson) and (Annie) is, Anna is a stereotypical 'loved-up character' as she is
present with her partner at the scene of death, alternatively, Annie is mainly portrayed as a 'female victim' as she is presented as vulnerable and in need of protection. However, I did develop this particular convention because my scene had a path way due to the fact I was unable to find a forest without one in time for shooting, also it refers to the fact the murderer may had led her to where he wanted the crime to be committed.
I thought choosing a character who looked rather similar to the character that Anna Hutchinson plays in 'The Cabin in the Woods' wouldn't be as effective towards the audience as they play completely opposite character roles within a horror film. Below is a rough link to the clip of the scene of Annie running into the forest. 



Above are various aspects presented within my trailer for 'Hear My Cry', the nine frames represent the trailer title, which is hand written and then coloured in red to create more effective towards the target audience as it also creates tension and relates to the horror/thriller genre, the two main characters that feature in my trailer, the young girl who is mysterious murdered and her only best friend, two shots of the settings, a dark isolated forest where she is murdered and lastly two shots showing the the title at the end of the film 'Hear My Cry' but also 'Based on a true story' which will hopefully encourage the audience to want to come and get the full experience of the film at the cinema.  





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