http://www.youtube.com/watch?v=Im6koyYDwcA&safe=active

I throughly believe this particular movie trailer for 'Evil Dead' is effective towards it's target audience as it uses frequent flashing scenes that create tension, both terror and horror is expressed in the trailer itself by the clever use of imagination. The characters, makeup and props used support the fact that the film genre is a horror as blood is used to represent death, hopefully scaring the viewer. The fact the producers have decided to a dialogue frequently to explain and give a basic overview of the plot of this specific film.