Audience Theories that relate to my media A2 coursework

The 'Uses and Gratifications theory' by Blumler and Katz 1974 can be applied to my A2 media coursework of a thriller trailer in various ways.
Diversion; The target audience may want to form an escape by going to the cinema to view this particular film in the full experience as they may have spare time on there hands and generally want to just relax by having a chilled night without any personal worries.
Personal Relationships; The target audience may be two best friends who realise that have a similar relationship as the one in the film, or anoher example would be a young girl linking her lifestyle to the one that the young girl has before she passes away.
Personal Identity;  Again, the target audience may have similar situations that they can relate to within the film for example if a particular person has just experienced a death they can relate as their is a death that occurs in my film, or if someone is/was bullied they can sympathises and connect directly to the film as it was an experience that they have witnessed for themselves in various ways. Lastly they may relate to someone within the film that they actually look up to and admire.
Surveillance; This would be taking note of other peoples lifestyles and showing the possible consequences of bullying innocent people. The film basically inidcates bullying is bad and consequences occur to a certain extent.

Stuart Hall
Know as the reception theory.
Dominant Reading; For a dominant reading within my film the target audience may resemble and fully believe situations in the way i actually intended them too. As they relate to the characters in particular ways, by their personalitys and reactions to certain aspects and situations. Basically in a positive way that i wanted them to.
Negotiated Reading; A negotiated reading for my target audience would be having various interpretations, mainly because of a particular person relating the film to personal experiences sometimes good and sometimes bad.
Oppositional Reading; This could relates as the target audience has various social positions which could make them rejects the film, maybe due to ceratin situations or characters within the film that they disapprove of for some reason.
Polysemy; My film will have multiple meanings being expressed by particular events that occur within the film but also ranging to characters and their reactions to ceratin situations. For example a viewer may interpret that a mysterious death occuring is interesting and keeping them on edge however another may find this particular event offensive resulting in not liking the film overall and upsetting a particular viewer. Also various viewers of the film may interpret certain meanings in various ways, both good and bad.
Third ideologies; The viewers will come up with seperate thoughts and ideas on particular events that occur within my thriller trailer.