http://www.youtube.com/watch?v=GZlY47eCdas&safe=active
This particular trailer of the new release 'Mama' i find overly effective towards the target audience, as it uses short, dark clips giving no indication of what is about to happen, this is to encouraging them to carry on watching to find out what is going to happen. The idea of having intense music which creates tension to support the genre of the film. The narrator explains the basic plot of the story about the girls been abandoned for five years in the wilderness, this gives the audience a basic overview of what the film itself is about. At the start it introduces all of the main characters so the audience can become familiar with them when they go to the cinema to watch the film itself. A various amount of dialogue is used throughout the trailer for example the women says 'I am not ready for this', this could make the viewer question, what is she not ready for? why is she not ready? who is she not ready for? etc, also 'Mama' is frequently expressed throughout the whole of the trailer, it is ironic as it is the title of the film, therefore this makes the viewer think who is mama?, what is mama? basically the idea of this technique is to make the target audience want to go to the cinema and watch the whole of the film to answer all of their requested questions. The particular part i throughly like about the trailer itself is the ending, as it speeds up raptly both the scenes presented and the music to create tension and show it is an intense film to watch, portrays itself as being a horror, supported by a loud scream.